Herman Miller celebrated the launch of the iconic Hot Dog poster by Steve Frykholm with "Picnic on Park" during NYCxDESIGN. Paying homage to the brand's annual company picnics – a beloved tradition throughout the 1970s and 80s that inspired Frykholm's iconic Picnic Poster series for Herman Miller – a three-day pop up offered guests a first look at the new poster, collectible takeaways, and a bespoke hot dog cart serving up the beloved summer picnic food at lunchtime. Max Ries Productions worked with the Herman Miller US team to create a bespoke branded hot dog cart and magazine stand, and designed a menu celebrating an elevated take on the classic Chicago Dog.