Dobel’s Artpothecary was reinvented for a decidedly west coast iteration of “Oaxaca: A Lens on Tradition and Innovation” at Frieze LA. Working alongside Dobel Creative Director and Anónimo Colectivo founder Alejandra Martinez, Max Ries Productions created an immersive space dressed in handcrafted Oaxacan furnishings from floor to ceiling. A premium cocktail menu stayed true to the Oaxaca theme, sourcing regional ingredients for an authentic representation of Dobel’s portfolio.